Scalable marketing strategies that support your sales goals

Utilizing your marketing budget for maximum impact

Feeling overwhelmed by marketing options? We can help. We offer a menu of proven marketing tactics that combine fresh, innovative approaches with cost-effective techniques that have stood the test of time. Choose one project and scale up as your budget allows.

First, focus on your website. Without a responsive site, you’ll lose leads. Optimize it for conversions to maximize future projects’ effectiveness.

Initial Marketing Project

Maximize Response Orientation and Maintain Effectiveness of your Existing Website
Install tracking and measurement tools, set up inquiry forms and clickable phone numbers, provide Web Master and hosting services, maintain existing SEO, and set up duplicate websites (development and live).

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After providing the needed work on your website, we recommend choosing from the following projects that have a track record of good performance for our clients. We use a strategy of first pursuing “low-hanging fruit” – those easily-identified prospects that have the highest interest in your products/services – and then scaling up to more advanced lead generation tactics.

However, we do not recommend consumer print, radio and/or television advertising because of the higher costs and lack of good tracking.

Choose from:

  • Search Engine Optimization Project
    Optimize the SEO on your existing website for one or more vertical markets. We provide improved content for website pages that target your key audiences, along with monthly performance reports.
  • Email Marketing Project
    We create and manage email campaigns with website landing pages that provide high response rates for your follow up.
  • Pay Per Click Advertising Project
    Online advertising using Google Ads. We create and manage multiple campaigns across multiple vertical markets using your existing, optimized SEO.
  • Digital Advertising Project
    Create banner ads for trade publications’ websites and eNewsletters, and industry associations’ websites and eNewsletters that target your key audiences. Includes research and management.
  • Non-eCommerce B2B WordPress Website Project
    We craft compelling web content & design, optimize for search & security, manage forms & calls to action, and maintain website.
  • eCommerce B2B Website Project
    Full eCommerce Storefront Development! Everything for your online store, including customization & more.
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Pricing is based on our 30+ years of experience and typical recommendations. Your price will be determined by your specific requirements. All plans require 1 year commitment. This helps us spread out our upfront costs to provide you with affordable monthly payments.

We recommend having a conversation to set up a plan that will work best for your needs.
Fill out the form below or email MarciaT@MalvernCommunications.com.

  1. https://blog.hubspot.com/marketing/marketing-budget-percentage
On average, B2B companies spend 2-5% of their revenue on marketing according to hubspot.com.1
What Our Clients Say About Us…
“They are creative, detail-oriented, and provide a valuable business focus. We credit them with giving us a ‘look’ that best reflects our reputation… I would recommend them to anyone wanting excellent work and personal attention.”
Jay Forrest, Vice PresidentForrest Manufacturing Co.
“Thank you for the great job you’ve been doing with our website and advertising. I would recommend your company to any of our own customers.”
Frank Raneiro, PresidentMagnetic Metals Corporation
Malvern Communications is a proactive group with a continuing ability to generate fresh ideas after a decade of working together. They are able to remain attentive to details while not losing sight of the “big picture”.
Janet Devine,
Retired PresidentSonobond Ultrasonics, Inc.
“We expected the new brochure to be the industry’s best – otherwise, it was not worth the time and expense. Malvern Communications understood our expectations and it delivered.”
Philip A. Tegtmeier, President of FranchisingTower Cleaning Systems, Inc.
“As a trusted source of creative ideas, innovative approaches, and cost-effective solutions, our company has relied on this team of professionals for a wide range of products and services….”
Frank M. Yandrisevits,
Vice President-Sales & MarketingKurz-Hastings, Inc.
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